Creative & Visual Work

This section highlights my visual work across print, digital, and campaign materials. I focus on clear layouts, strong visual hierarchy, and practical design that supports communication goals. These projects show how I combine branded assets, photography, and thoughtful formatting to create materials that are both functional and visually engaging.

Print Advertising:
LookLocal Magazine

Created a quarterly feature ad for Look Local Magazine, working with designers to finalize visuals and layout. Coordinated placement, scheduling, and publication details with Look Local representatives, and managed billing approvals to complete the production process.

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Grand Slam of Curling:
Event Welcome Poster

Created a cohesive event poster in Canva, integrating original and branded photography. The design was printed and displayed at the Grand Slam of Curling to welcome attendees and highlight Oakville attractions.

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Digital Ad Campaign 1

Coordinated a full digital ad placement with Summer Fun Guide, managing file delivery and sizing requirements. Directed the visual approach for the ads, ensuring brand consistency and clear seasonal messaging. Worked with designers to finalize creative assets and monitored performance in Google Analytics.

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Toronto Travel Infographic

Researched multiple sources to gather engaging facts about Toronto and crafted them into a clear, audience-friendly fact sheet. Designed a modern, upbeat infographic-style layout in Adobe InDesign to present the information in a visually appealing way.

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Aviation Gin Campaign Presentation

Designed an original presentation in Keynote, applying clear design principles through thoughtful formatting, typography, and layout. Integrated graphics to strengthen key messages and create a clean, visually engaging analysis of the campaign.

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Digital Ad Campaign 2

Managed the digital ad placement on Oakville News. Directed the visual look and messaging of the winter campaign and tracked campaign performance through Google Analytics to assess audience response.

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